Designing a landing page that will continuously evolve both before and after launch. This new app aims to empower all Belgians by simplifying their daily lives, offering a cutting-edge, all-in-one solution that integrates a wide range of services.
Mission
As part of the project team for the launch of a new app, I was responsible for designing and developing an engaging, user-friendly landing page that effectively showcased the app's features and benefits.
My primary goal was to create a visually appealing and seamless user experience that not only highlighted the app’s functionalities but also motivated visitors to take action and become active users. Every element of the page was meticulously crafted to maximize user engagement and drive conversions, turning visitors into over 1.1 million users.
Key Achievements
High-Impact Visual Design: Created high-quality layouts, typography, color schemes, and imagery that aligned with the app’s branding and aesthetic. Focused on a clean, modern look while maintaining excellent usability
Collaboration with Developers: Worked directly with the development team to ensure precise and efficient implementation of the final design, translating design concepts into functional digital experiences.
Testing and Iteration: Partnered with Product Owners to analyze user data and heatmaps, refining the landing page through continuous iteration to improve engagement and performance.
Consistency & Brand Alignment: Maintained strong visual and functional consistency between the app and landing page by adhering to the design system, ensuring a cohesive user experience across all touchpoints.
