Proximus has revitalized its identity for SMEs, with our segment specifically dedicated to supporting Small and Medium Enterprise with specific products.
Mission
I successfully translated the new brand identity into a cohesive digital experience, ensuring an engaging presence across web platforms. Collaborating closely with stakeholders, the Branding team, and the Design System team, we conducted extensive research on photographic and graphic styles to refine the visual direction.
Through multiple iterations, we harmonized the identity for digital use while maintaining brand integrity. Existing UI components were updated in alignment with the Design System, guaranteeing consistency across all digital touchpoints. As part of the launch, I played a key role in redesigning and standardizing over 80 web pages.
Key Achievements
User-Centered approach: Conducted in-depth user research to uncover needs and preferences, ensuring designs were intuitive and aligned with user expectations.
Efficient Workflow Implementation: Developed Photoshop templates to streamline asset delivery, improving consistency and operational efficiency.
Data-Driven Iteration: Led usability testing to collect valuable user insights, driving continuous design improvements.
Stakeholder Management: Compiled a comprehensive list of pages requiring updates and collaborated with content designers, developers, and product owners to ensure successful implementation.
